Rally28, a new global movement developed by World Squash, the Professional Squash Association (PSA) and the Squash United Foundation, has officially launched today ahead of squash’s Olympic debut at the LA28 Olympic and Paralympic Games (LA28).
Rally28 has been created to bring the entire squash community together, with the ambition of turning squash’s Olympic inclusion into a lasting impact on the sport. The movement will support fundraising efforts for grassroots development projects through Continental and National Federations and the Squash United Foundation, engaging Federations, clubs, players and other squash stakeholders across the globe to drive participation in the sport.
Following the digital launch of Rally28 on Saturday 14 March, today marks the full launch on the first ever ‘Rally28 Day’, with subsequent ‘Rally28 Days’ to be held on the 28th of each month.
“With 28 months to go until squash makes its historic Olympic debut at LA28, we have a unique opportunity to create a lasting legacy for generations to come. We’ve already shown what can be achieved by working together across the sport and Rally28 builds on that spirit of collaboration to attract new investment into the sport and use it wisely to further support grassroots development” said World Squash President Zena Wooldridge.
“Our Member Federations, clubs and communities play a pivotal role in driving grassroots participation, and through Rally28 we aim to help them expand opportunities for more young people to discover our sport in all corners of the world. By working closely with the PSA, Squash United Foundation, our Continental and National Federations, and other partners around the world, we can ensure that LA28 is a powerful catalyst to transform and raise the whole sport into a new era.”
Head of the Squash United Foundation Adriana Olaya, said: “Squash’s Olympic debut at LA28 will shine an unprecedented spotlight on our sport, and through the Squash United Foundation, we want to ensure that Rally28 allows us to direct funds towards communities who can benefit from squash the most.
“The funds raised through this movement will directly support grassroots projects and Sports for Development Organisations that we support, creating access to courts, coaching, equipment and safe spaces for young people from disadvantaged backgrounds around the world. This is a chance to use the excitement of the Olympic Games to drive real social impact, empowering the next generation and making our global squash community stronger for years to come.”
PSA Chief Executive Alex Gough said: “As squash prepares to take its place on the Olympic stage for the first time at LA28, Rally28 is a powerful movement for our global community to get behind. The Olympic Games is an incredible stage for our athletes to showcase squash for fans around the world, but the true success of our inclusion will be measured by the impact we leave behind.
“Through Rally28, we will look to grow the game at every level and ensure that Olympic inclusion delivers meaningful impact far beyond LA28. By supporting grassroots initiatives and working closely with World Squash and other key squash stakeholders, we want to turn this global visibility into increased participation and investment.”
For more information on Rally28, visit the Rally28 website rally28squash.com or follow Rally28 on Instagram.
